The video for Armin van Buuren’s new single “Alone”
is out now, and it makes me love the song even more. It’s cliché to call trance-pop videos cheesy, but I love the way “Alone” sells it as much as it does in the song. The GIF above, in which Lauren Evans screams “ALOOOOONE” is the highlight, but there’s so much more. There’s the whiff of social commentary in the form of people in traffic who are sucked into their phones; there’s the melodrama of a man collapsing in the middle of the street because of… a heart attack? something?; there’s the hero who just happens
to be the artist (Lauren and Armin rush to the man’s side when no one else will); there’s the absurd exaggeration of straw-man passersby who are literally laughing
at this man (I refuse to believe there are that many fucked up people in this world).
And that’s just the first act. After Lauren’s plaint to God or whoever, there is a second act with a dance number in the middle of the street. It all seems terrible, but then you remember that form is just following function; “Alone” the song is a hallmark of melodramatic dance pop, making the most of its soft-LOUD dynamic by making the LOUD part REALLY FUCKING LOUD. And in one fell swoop, Armin blows his uplifting dancepop contemporaries out of the water.
I really couldn’t want anything more from this video. Well, except for an answer to the question, is this Sheryl Crow?